Jamie Hoffman

Jamie Hoffman

Founder & Chief Financial Warlord
Business Pirate

Built ILAW from a D&D handbook and a stack of personal finance books. 15 years in digital marketing, deep in the AI space, and still convinced the best financial education feels like a campaign worth fighting.

Current Games
Conquest Last Argument of Kings · Warhammer 40K · Age of Sigmar · Trench Crusade

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The Sage

The Sage

Master of Markets & Consumer Sentiment
Market Viking

The Sage is ILAW's first AI employee. Not a chatbot. Not a feature. A permanent member of the warband. His charge: read the economic runes, monitor market conditions and consumer sentiment, and translate all of it into warrior guidance inside the app.

Novice

Novice

Brand Designer & Visual Strategist
Business Pirate

A creative brand studio specializing in TTRPG-style design systems. Novice combines narrative thinking with strategic design to build cohesive visual identities. The mind behind ILAW's visual world.

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Bob

Bob

Training Dummy & Cautionary Tale
🌾 Peasant

Bob has been with ILAW since day one. He has no emergency fund, no warrior class, and a DTI ratio we don't discuss in polite company. He exists so you don't have to make his mistakes.

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We're always looking for artists, gamers, writers, and collaborators who want to build from inside the nerd community.

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